Hi, I’m Ann Medina, Brand Design Lead
Visual Identity & Brand Strategy
About me
With over 10 years of experience, I help brands turn ideas into impactful experiences through branding, visual identity, creative direction, and digital design. My work combines strategy, creativity, and scalable systems to build brands that connect with people and drive growth.
Work Experiences
Where I’ve grown, designed and contributed
2018 – 2026
Manager of Visual Design
Kueski
▸ Led a creative team, defining roles, processes, and workflows to scale visual production efficiently. ▸ Led the complete rebranding of Kueski, including the development of a new brand architecture, visual identity system, and brand guidelines implemented across all channels. ▸ Owned and directed the company's highest-impact campaigns, overseeing the entire process from creative direction and strategy to execution and delivery across digital and offline channels.
2026 - Present
Co-funder
Good Idea
Co-Founder and Designer of a creative agency specializing in branding, social media, AI-powered solutions, web design, mobile apps, audiovisual content, and 3D design. By combining strategy, creativity, and technology, we create engaging digital experiences that are functional, memorable, and designed to deliver meaningful results.
2017 – 2018
Brand designer
Agency
Responsible for creating brand identities, logos, visual systems, and brand guidelines, helping businesses build clear, consistent, and memorable brands.
2018 – 2026
Manager of Visual Design
Kueski
▸ Led a creative team, defining roles, processes, and workflows to scale visual production efficiently. ▸ Led the complete rebranding of Kueski, including the development of a new brand architecture, visual identity system, and brand guidelines implemented across all channels. ▸ Owned and directed the company's highest-impact campaigns, overseeing the entire process from creative direction and strategy to execution and delivery across digital and offline channels.
2026 - Present
Co-funder
Good Idea
Co-Founder and Designer of a creative agency specializing in branding, social media, AI-powered solutions, web design, mobile apps, audiovisual content, and 3D design. By combining strategy, creativity, and technology, we create engaging digital experiences that are functional, memorable, and designed to deliver meaningful results.
2017 – 2018
Brand designer
Agency
Responsible for creating brand identities, logos, visual systems, and brand guidelines, helping businesses build clear, consistent, and memorable brands.